Stop Playing IT Manager: Why Coaches Are Drowning in Tech Fees

You became a coach to change lives, not to become an accidental tech administrator.

Yet here you are, at 11 PM, trying to figure out why your Kajabi chatbot won't talk to your ChatGPT assistant without adding another subscription to Zapier. Or maybe you're comparing Squarespace tier pricing - again - because the "Professional" plan still won't let you customize your site the way you envisioned it. Upgrade to "Business." Oh wait, that still doesn't include the feature you need. Time for an add-on.

Welcome to the endless subscription treadmill.

Here's what nobody tells you about best-in-class software: every tool is brilliant at its one thing, which means you need fifteen tools to run your coaching business.

A coach we recently spoke with walked us through her tech stack just to get her website and courses online:

Total: $244.98/month, and that's just for her website and course platform.

This doesn't include the tools she needs to actually run her one-on-one sessions, manage group coaching clients, track client progress, handle invoicing beyond course payments, or operate the day-to-day of her coaching practice. Those require even more subscriptions.

But the real cost isn't the money.

The real cost is your time and mental energy.

Every time you want to add a feature, you're not asking "Will this help my clients?" You're asking:

One of our founder coaches came to Sidkik after spending six months and hundreds of dollars climbing through Squarespace tiers, paying fee after fee after fee just to get her website looking the way she wanted. She finally got her site right, only to realize she now needed to integrate a booking system, a payment processor, and a client portal, none of which talked to each other without, you guessed it, more subscriptions.

The frustration is real: spending more time managing software than coaching humans, never knowing if you're using the right tools or if something better exists, wondering if your setup is even secure. You're a coach, not a CTO.

The modern coaching business runs on duct tape.

You're constantly patching together solutions:

And every patch costs money. Every integration requires maintenance. Every workaround steals time from your actual work: coaching people through life transitions.

Coaches tell us the same thing over and over:

Why should coaches need to become technology orchestrators just to run their business?

You have deep expertise in human psychology, behavior change, goal-setting, accountability, and transformation. You've invested years developing your coaching methodology. You understand what your clients need to break through barriers and create lasting change.

Nowhere in that expertise are you supposed to also know:

Yet that's exactly what the current landscape demands.

Imagine walking into your coaching practice each day and just... coaching.

Your scheduling, client management, course delivery, payments, communications, and community features all work together seamlessly, not because you spent weeks integrating them, but because they were built to work together from day one on a platform built from the ground up specifically for coaches like you, with the specific tools you need.

No surprise fees for the features you actually need. No panicked midnight debugging sessions. No wondering if you chose the right tool. No hiring a developer just to make your basic business functions work.

Just you, your expertise, and your clients.

The coaching industry has accepted a broken status quo: that running a coaching business means becoming an amateur IT department.

Look, there's nothing wrong with powerful, specialized tools. They do their jobs well.

The problem is that you shouldn't need to spend your evenings troubleshooting integrations or wondering if your setup is secure. That's not what you signed up for.

Your time is worth more than managing integrations.

Your expertise is too valuable to waste on subscription comparison spreadsheets.

Your clients deserve a coach who's fully present, not distracted by the six browser tabs they need to run their business.

At Sidkik, we built our platform because we kept hearing the same story from life transition coaches: "I just want to coach. I didn't sign up for this tech nightmare."

We believe coaches should focus on coaching. Everything else should just work.

Ready to trade your duct tape for a purpose-built solution? Learn how Sidkik brings everything together in one platform designed specifically for life transition coaches. No IT degree required.